Filling a clinic’s appointment book with local SEO and automation

This is an illustrative sample showing how a Witty Witch case study is structured. Replace it with a real client story from the admin panel.

#The challenge

Great doctors, invisible online. Patients searched for specific treatments, but the clinic’s single “Services” page couldn’t rank for any of them, and enquiries lived in a receptionist’s notebook.

#The potion

• A rebuilt, mobile-first website with a dedicated page per treatment and compliant, empathetic copy
• Google Business Profile optimisation and a review programme
• A lightweight CRM with WhatsApp booking confirmations and reminders

#The outcome

A clinic that’s easy to find, easy to book and easy to come back to — with the front desk freed from manual follow-ups.